Your Family. Your Data. Your Privacy. Private by design at The Parent Teacher
At The Parent Teacher, we believe that understanding yourself, understanding your child and supporting their learning should not come at the cost of your family's privacy.
Your personality, your relationships, your child's strengths, their struggles and their learning journey are private matters.
That information belongs to you.
We have no need to keep it.
That's why we have designed our tools differently.
What information do we store?
We only store the general administrative information we need to provide our services. This includes your name, email address, account details and purchase or membership information.
We need this information so that we can give you access to your account, manage your purchases and know who you are when you contact us for support. This is the usual information needed to access an online service.
Beyond that, we have no need to know your private family details.
What information do we NOT store?
When you use our assessments, learning tools or ROSIELAF personality profiling system, we do not keep a record of:
- Your full personality profile or your children's personality profiles.
- Your parent and child compatibility reports.
- Your answers to our profiling questionnaires.
- Your child's assessment results, scores or learning gaps.
- Your child's learning progress or practice history.
- Your personalised reports and recommendations.
- The private information you enter when using our tools.
We do not track your child's progress or your family's activity within our learning and profiling tools.
We provide the tools. You receive the results. What you do with that information is entirely up to you.
How is this possible? Where are my results and reports stored?
When you complete an assessment, personality profile or use one of our report-generating tools, your results are generated within your own browser on your own device.
They are not stored in a central database that we can access.
Your results may remain available on your device, depending on your browser settings. If you clear your browser history or change devices, you may lose access to them.
You can download or print your reports, keep them for your own records and return to our tools whenever you want to use them again.
Because we don't keep copies of your reports, we cannot retrieve them for you if you delete them or lose access to them.
We therefore recommend downloading or printing any reports you wish to keep.
Why have we chosen to do things this way?
Your privacy and peace of mind
As a mother and a teacher, I understand how personal some of this information can be.
When you complete a ROSIELAF profile, you are exploring who you are, who your child is and how you connect with one another.
When you complete an educational assessment, you are discovering your child's strengths, their difficulties and the areas where they may need additional support.
These are things you need to know as a parent. They are not things we need to keep in a database.
I want you to feel comfortable using our tools, knowing that your family's private information remains with you.
That's why privacy is built into the design of our tools from the very beginning.
We want to keep our costs down and pass those savings on to you
Storing data costs money.
Some of our personalised reports are up to 20 pages long. Imagine storing those reports for thousands of families, each with multiple children, completing assessments and profiles throughout the year.
Those costs soon build up.
And ultimately, those costs would have to be passed on to our customers.
By not storing this information, we can keep our running costs down and pass those savings on to you. This helps us keep our tools and resources affordable and accessible to more families.
We would rather invest in developing better tools for you than in storing information we don't need.
We simply have no use for your private information
Our purpose is to help you understand yourself, understand your child and support their development.
Take ROSIELAF, for example.
Even if two people have the same ROSIELAF animal, their individual profiles and reports can be very different.
While we may know your general ROSIELAF animal to help generate your report, we do not store your full personalised profile or report. There is no need for us to do so, and storing thousands of these detailed reports would be unnecessarily costly.
The same applies to our educational tools.
- We don't need to know how your child scored in their maths assessment.
- We don't need to know which questions they got wrong in their 11+ practice.
- We don't need to know whether they are working at Year 3 level or Year 6 level.
That information is valuable to you because it helps you make decisions about your child's learning and development.
Our role is to give you the tools to find those answers so that you can use them to support your child.
Storing that information does not benefit our business. It simply adds unnecessary costs and creates a responsibility to protect information we don't need in the first place.
Can I still monitor my child's progress?
Absolutely.
Our assessments and learning tools are designed to be used again and again.
Simply complete an assessment, download your child's report, work on the areas identified and return to the assessment at a later date to see how much progress they have made.
You can keep your reports in your own folder, print them or create your own record of your child's learning journey.
Not storing your child's progress does not mean you cannot track it. It means you are the one in control of it.
You decide what you keep, how long you keep it and who you choose to share it with.
Our promise to you
At The Parent Teacher, everything we create begins with one belief:
We develop the parent so they can develop their child, because parents are teachers too.
We want to give parents the knowledge, understanding and confidence to support their children.
We want you to stop guessing what your child needs and start making informed decisions about their learning and development.
And we want you to do all of that with the peace of mind that your family's private information stays with you.
Your results. Your reports. Your family. Your choice.
Private by design.
Sabina Bashir
Founder of The Parent Teacher